JonnyPops Campaign

Strategist, Copywriter and Graphic Designer

For my university capstone project, my team and I were tasked with developing a creative integrated marketing communication campaign for JonnyPops. The goal was to increase the nationwide household brand penetration and drive awareness and trial of JonnyPops’ Organic Freezer Pops. To view the complete campaign book, please click this link.

Nisolo Case Study

Strategist

For this university case study project, I developed a message strategy to support the growth of the sustainable footwear brand Nisolo by conducting research about competing brands, the ideal audience segment to target and a unique selling proposition. To view the complete case study, please click this link.